HBR: Using Facebook to Capture Customers

Although it's from Harvard Business Review, the articles can often easily be translated for church practice:

"All companies, not just retailers, should be using social media like Facebook to listen to what customer are saying about their products and brand; attract them by using promotions, contests, and games; and involve them to keep them loyal and take advantage of the power of influentials. These are the early days, and while it's uncertain what will work best, it's likely that retailers that don't experiment with social commerce will find their customers defecting to those that do."

Read it all here.


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